Since Julie and I have joined forces on Baby Eden, one of our goals was to stock Moulin Roty.... and Yey we managed :)
So for those of you who don't know who Moulin roty is, here is a little introduction....
Once upon a time Moulin Roty
Imagine, its 1972, and a group of 20 or so friends are searching for a common project that will provide both work and a certain way of life. The group decides to purchase an old mill that has fallen into ruins. They renovate the mill bit by bit so that their families can move in and live there together as a commune. The adventure begins with screen printing and craft items (lamps, jewellery, decorative items . . . )
Two products changed the course of Moulin Roty. Firstly, a small car made of wood, foam and fabric which proves an enormous success at the different trade shows and markets where it is shown.
Secondly, ‘la douillette’, a soft rag doll, which seduces everyone by its originality. An order for 1500 small cars propels the Moulin Roty Workshop onto the toy and nursery markets.
Moulin Roty go on to launch an entire collection derived from the small fabric car. The fabric rocking toys are launched in 1975 and prove to be a huge success…
Moulin Roty becomes a cooperative
To ensure the development and the durability of the company, the founding members adopt the status of a cooperative. Even today, this status allows us to conserve the founding values of the brand : solidarity, sharing and respect.
Since its invention, the ‘douillette’ has known a multitude of transformations. The collection has been enriched with rabbits, bears, elephants and has taken all forms and colours.
Faithful play friends that are soft and reassuring; they have made their place in the everyday life of numerous children over the years.
Moulin Roty La Boutique 2001
Moulin Roty inaugurates its first shop in Nantes. The entire range is on show in a warm and friendly atmosphere. The first subsidiary in Great Britain is created. Our small friends also take to the web and communicate with the whole world.
Moulin Roty celebrates its 30th birthday! 2002
Moulin Roty is 30 years old! A large party is organised for the occasion bringing together more than 600 people : friends, journalists, suppliers and family, all brought together for one night to share the enthusiasm and the success of the Moulin Roty adventure.
Today, Moulin Roty represents 40 years of dreams and softness. A multitude of characters and stories have punctuated the years.
Moulin Roty is also 75 people across the world of which 37 are associates-employees based in Nort sur Erdre. In 2010, Moulin Roty achieved two figure growth.
Moulin Roty offers more than 800 references and each year, 1.5 million products leave the company for destinations both near and far : France, neighbouring countries, the USA, Japan, Australia . . . Our comforters cross oceans and are sold throughout the world.
A big thank you :
To all those, be they near or far, who have collaborated or who collaborate on this adventure.
To the shops with whom we endeavour to offer the best possible service,
To our customers, parents and grand-parents, who place their trust in the brand, and to the children who delight us with their gentleness and enthusiasm,
To all the toys and characters from Moulin Roty without whom none of this would exist!
We wish a long life to this enthralling venture…
What a journey Moulin Roty have come on in the past 40 years, their products truly are beautiful and made to the highest quality. We are so excited to welcome Moulin Roty to New Zealand through Baby Eden. We hope you are one of the lucky ones who gets a Moulin Roty to call their own!
Until next time ...